SkyWater Blog

If you’re a marketing professional in the Twin Cities, you’re well aware of the major industry reshuffling we’ve all witnessed this past year. It is staggering. In fact, Forrester recently estimated that the pandemic has caused more than 50,000 U.S. marketing and advertising professionals to lose their agency jobs.

While other industry experts and researchers ponder what this all means for the future of the marketplace, here’s the question I’d like to help answer here:

Since we first opened our doors in 2013, SkyWater Search Partners has been matching marketing professionals with their dream jobs throughout the Twin Cities and Upper Midwest. In that time, client demand for marketing recruiting has grown steadily. To continue meeting our clients’ needs in this dynamic segment, we recently made the decision to strategically grow our marketing practice – and launch our own talent search for the right person to oversee that expansion.