McKaela Baldus

McKaela Baldus
McKaela Baldus is an executive marketing recruiter with SkyWater Search Partners.
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Recent Posts

From Agency to In-House: 3 Steps to Landing the Marketing Job of Your Dreams

Posted by McKaela Baldus on 4/6/21 8:52 AM

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If you’re a marketing professional in the Twin Cities, you’re well aware of the major industry reshuffling we’ve all witnessed this past year. It is staggering. In fact, Forrester recently estimated that the pandemic has caused more than 50,000 U.S. marketing and advertising professionals to lose their agency jobs.

While other industry experts and researchers ponder what this all means for the future of the marketplace, here’s the question I’d like to help answer here:

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Stand Out In A Crowded Job Market: Tips For Using Your Network

Posted by McKaela Baldus on 12/22/20 7:32 AM

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4 Simple Things That Make All the Difference

In the early, chaotic days of the pandemic, many Twin Cities employers put the brakes on hiring in order to regroup, re-forecast, and hunker down to ride out the storm. But over the past few months, we’ve been seeing a steady uptick in hiring. That’s just one more reason for Minnesotans, especially job seekers, to be optimistic. But does it mean that the job market – or your job search – have snapped back to last year’s normal?

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LinkedIn Profile Tips

Posted by McKaela Baldus on 12/14/20 7:07 AM

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6 Things Every Candidate Could Add to Their Profile Now

Like all of us at SkyWater Search Partners, I get a lot of questions from candidates about their LinkedIn profile. What works? What doesn’t? How can you get the most out of your profile? In my recent conversation with Ben Lehmann, Director of Sales Recruiting at SkyWater Search Partners, we talked about makes a profile really stand out, especially for sales leaders.

Here are the 6 most important – but often misused – profile sections, along with our tips for improving them.

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Perfect Your Headshot

Posted by McKaela Baldus on 11/23/20 2:35 PM

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A headshot says a lot about how polished you are both on and off the camera. If you've taken the time to perfect the headshot you select for your LinkedIn profile,  you'll also give employers a good impression about your drive to do quality work.

Today we'll hear from Jonathan Conklin, the professional photographer who we partner with for our recruiter headshots here at SkyWater. We would love for Jonathan to share his knowledge about how to perfect your headshot, and command the attention you deserve from employers in your field.

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Resume Tips For Standing Out In A Crowded Job Market

Posted by McKaela Baldus on 10/6/20 10:13 AM

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Here’s What We’re Really Looking for On Your Resume...

Recruiters and hiring managers go through hundreds of resumes every week. Sometimes, we might sift through more than a hundred resumes for a single position. Even for the strongest candidates, it’s not always easy to break through the clutter. But there are certain tactics you can use to make your qualifications stand out. I recently asked Ben Lehmann, Director of Sales and HR recruiting at SkyWater Search Partners, what leaps off the page for him when he’s reviewing resumes. Here are his top 7 tips.

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Is Your Job Description Too Detailed?

Posted by McKaela Baldus on 8/3/20 9:30 AM

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You could be missing out on receiving exceptional applicants.

We see this often: You've posted an open position at your organization, but you feel as if you haven't been attracting the right candidates to apply. Maybe you've posted the position on sites that don't get the right kind of traffic. Maybe you're having trouble attracting traffic to your own company career page. Have you taken a second look at the job description itself?

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Why Partner With An Executive Recruiter?

Posted by McKaela Baldus on 7/13/20 10:15 AM

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The answer is in the consultative approach.

Have you ever wondered what an executive recruiting firm is for, or why a company would choose to engage with an external firm to conduct their search? Growing numbers of organizations are turning to executive recruiters to help them source the best available talent rather than advertise their vacancy on job boards. It's true that working with a specialist recruiter can help you gain access to that hidden candidates (meaning, gainfully employed people who may be open to a change, but haven't started looking yet) and save you a LOT of time (most clients say their recruiter saved them several weeks of time in sourcing, screening, and interviewing candidates for important roles).

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Reopening after COVID-19

Posted by McKaela Baldus on 5/13/20 9:21 PM

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Shelter-in-place restrictions are slowly being lifted in MN, and many businesses are preparing to reopen. I had the opportunity to chat with Adam Hoffarber about things that businesses may need to consider when creating their "go back" plan. 

From social distancing considerations to a communication plan, even if it's not perfect, we tackle some of the topics on every business leaders mind during this unique time.

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